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The Proliferation of Distance Learning and How Advertisers Can Benefit

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New York Times

July 21, 2008 -- New York Times Advertising Columnist Stuart Elliott recently hosted a roundtable discussion with three leading experts on the subject of distance learning. The panelists included Andy Cooley, SVP of Marketing, SunGard Higher Education; Vineet Madan, VP and Global Head of Strategy and Business Development, McGraw Hill Education; and Felice Nudelman, Director of Education Marketing, The New York Times. Below is a summary of highlights culled from the discussion. More...


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